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British fragrance maker Jo Malone London has apologised to John Boyega for re-shooting an ad that he wrote, directed and starred in, which was then released for the Chinese market. John Boyega Unceremoniously Replaced by Liu Haoran in Jo Malone Ad for China. Advertisement Jo Malone London recently released a version of the commercial for the Chinese market, but re-shot it without Boyega, casting popular local star Liu Haoran in his place. I just feel that that it is all about money at the end of the day. John Boyega has resigned from his role as a brand ambassador for British cologne company Jo Malone following the news he was cut out of the Chinese version of … British fragrance company Jo Malone has apologized to actor John Boyega after re-creating his original ad without his presence for Chinese audiences. Fragrance brand Jo Malone has issued an apology to John Boyega after cutting him out of the Chinese version commercial he helped to create. https://t.co/82CBB6rLVY pic.twitter.com/URilYIAcNA. British perfume brand Jo Malone has issued an apology to John Boyega for dropping an ad he made for them and replacing him with a Chinese actor. We also use third-party cookies that help us analyze and understand how you use this website. The concept for the film was based on John’s personal experiences and should not have been replicated.”. US … Jo Malone … Trouble signing in? I hope John can take them to court or something. For the Chinese market, Jo Malone kept Boyega’s deeply personal ideas but replaced him with actor Liu Haoran. However, the ad Jo Malone aired in China replaced John Boyega with Chinese star Liu Haoran. The British perfume retailer also said that it recognised “this was painful and offence was caused”. Password. The film celebrated my personal story– showcasing my hometown, including my friends and featuring my family. However, the British actor’s scene was replaced by Chinese actor Liu Haoran. Apparently Liu Haoran wasn’t involved in the creative direction of the Chinese ad, so Jo Malone publicly apologized to him as well. He didn’t work for them in any traditional sense, he was more like a glorified model who was given some creative freedom in how he could best advertise the product. // The ad replaced Boyega with Chinese actor Liu Haoran Jo Malone has “deeply apologised” to Star Wars actor John Boyega after cutting his scene out of a Chinese advert he helped create. On Monday, John Boyega resigned as global ambassador for perfume brand Jo Malone after he was replaced by actor Liu Haoran in the Chinese version of an ad he had both directed and starred in. Apparently Liu Haoran wasn’t involved in the creative direction of the Chinese ad, so Jo Malone publicly apologized to him as well. … Except anything with John Boyega in it was replaced by the brand with Liu Haoran and any references to his family and friends were also cut. The brand has subsequently apologised to Boyega for the “misstep”. In a statement issued to The Hollywood Reporter, Jo Malone London detailed the new ad … Necessary cookies are absolutely essential for the website to function properly. British perfume and candle maker Jo Malone London is in the hot seat this week after Star Wars actor John Boyega called them out for replacing him entirely with Chinese star Liu Haoran (Detective Chinatown) in an original video he conceptualized no less for the brand’s adverts in China. It has removed the ad and apologized. … Then we know who the racist one is. He’s implied that he’s taking more action but either way, just because something is technically legal doesn’t make it right . And yes, I do find it hard to believe that he didn’t know about it earlier before the advert came out. Email address. @ash and Jo Malone has apologized, means they know they were wrong. However, for Chinese markets, the ad was reshot with local actor Liu Haoran, ... "I have decided to step down as Jo Malone's global ambassador," Boyega wrote, in a … Actor John Boyega has ended his association with perfume brand Jo Malone after the company controversially cut him from a commercial for the Chinese market. They didn’t even have the decency to come up with something new when they erased his presence because he is a black man. Star Wars actor John Boyega announced he is resigning as a Jo Malone global ambassador after the fragrance brand reshot Boyega's campaign using Chinese actor Liu Haoran a … Taking to … This is the first time I saw both ad. The brand has subsequently apologised to Boyega for the “misstep”. The ad, which starred local actor Liu Haoran (Detective Chinatown) for the Chinese market, was actually a replica of a previous ad conceived, directed by and starring Boyega. Good for John. I’m not sure that we should be so quick to jump to the conclusion that this is about plagiarism and racism. These cookies do not store any personal information. Jo Malone, which is owned by New York-based Estee Lauder, apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was “a mistake”. This field is for validation purposes and should be left unchanged. Jo Malone has since moved to quickly apologise to John for the offense their massive misstep has taken and has already pulled the ad from the Chinese market. Star Wars actor John Boyega has announced his decision to step down as an ambassador for British brand Jo Malone London following the revelation that the company had cut him out of an ad shown in China.. Making the announcement on social media, the actor called the decision to cut him from the campaign without his knowledge "wrong" and one he could not condone. John Boyega drops Jo Malone after being cut from brand's China ad By Imogen Watson - 15 September 2020 13:30pm John Boyega has resigned as Jo Malone ambassador after his ad … Jo Malone London recently released a version of the commercial for the Chinese market, but re-shot it without Boyega, casting popular local star Liu Haoran in his place. The ad, which was shown in China, had featured Boyega walking around Peckham, the London neighbourhood where he grew up. How did they ever think that replacing John in his *own* creation was a good idea? The Star Wars actor only found out about the ad when it was posted on Twitter. And yes, his statement did hint on racial undertones when he talked about the company “dismissively trading out out one’s culture ..” And even if he didn’t actually used explicit words, it has already turned into a race thing. We are taking this misstep very seriously and we are working together as a brand to do better moving forward.”, Click here to sign up to Retail Gazette‘s free daily email newsletter. Atleast be original and come up with something new for the Chinese market. John Boyega has resigned as global ambassador for perfume brand Jo Malone after he was replaced in an ad he made for them by a Chinese actor. I have to say John Boyega’s ad gave me goosebumps. But opting out of some of these cookies may affect your browsing experience. Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. ADVERTISEMENT. The team of Jo Malone didnt inform him first, then, you think he has the six sense whatsoever to know everything? But then, Liu Haoran is so handsome. Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. Jo Malone London re-shot the Star Wars actor's own aftershave advert for the Chinese market. Inform yourself first before opening your mouth. It’s better if they let him produce his own idea. This website uses cookies to improve your experience. 15 Sep 2020 - 19:37 ... for fragrance company Jo Malone … @Ash John Boyega is English, not American. Commercial: 07401 241 979, UK: Four Cavendish Square, And why shouldn’t I open my mouth if you can open your mouth just to be rude at others? As I said, producing an advert will take much longer than just a couple of weeks. British fragrance maker Jo Malone London has apologised to John Boyega for re-shooting an ad that he wrote, directed and starred in, which was then released for the Chinese market. US … Jo Malone, which is owned by New York-based Estée Lauder, apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was “a mistake”. The modified version replaced Boyega with Chinese star Liu Haoran. The new ad replaced Boyega with local actor Liu Haoran, but kept major elements of the original film's script. |. Sign in to continue. In a statement issued to The Hollywood Reporter, Jo Malone London detailed the new ad has been removed. Sign in. Just gonna leave this here. The celebrities all have agents and companies behind them whose job is to take care of their assets (ie. If you are arguing for them, then you should definitely do better because you obviously can’t see the problem and are part of the problem. Boyega był oburzony faktem, że firma nie poprosiła go o zgodę na zamianę. These cookies will be stored in your browser only with your consent. In a statement issued to The Hollywood Reporter, Jo Malone London detailed the new ad … I totally understand using a Chinese actor for the Chinese market (it’s done all the time across the world), but that was straight up plagiarism to steal his concepts and ideas and then just replace it with a different actor. What they did to Malone is entirely unacceptable, but I also love Liu Haoran, and am afraid he personally will bear the brunt of someone else’s decision with something not his fault. Stay signed in. Mr Boyega was unaware of the decision to recast and reshoot the ad… The brand issued an apology on Saturday for taking an ad Boyega created and directed as a global ambassador and replacing Boyega with actor Liu Haoran ... actor Haoran.) (L-R) Iceland's Richard Walker displays plastic-free packaging; Chinese actor Liu Haoran takes John Boyega's role in a Jo Malone ad. We'll assume you're ok with this, but you can opt-out if you wish. While the brand kept several major aspects of the ad the same, it simply replaced John Boyega with local actor Liu Haoran. Jo Malone global ambassador resigns after being replaced in ad … A great number of the comments on social media have jumped to accusations of racial discrimination (even one on this site) and theft. After all, producing a commercial doesn’t take place suddenly. 2100114 Jo Malone London ️ 刘昊然 #刘昊然 #Liuhaoran #หลิวฮ่าวหราน “We respect John, and support our partners and fans globally. Jo Malone, which is owned by New York-based Estée Lauder , apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was "a mistake". The modified version replaced Boyega with Chinese star Liu Haoran… Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. There is nothing racist about replacing with local faces. According to The Hollywood Reporter, Jo Malone apologized to Boyega, releasing a statement which said: What is wrong with that? Taking to … This was pure racism. ... quits Jo Malone over Chinese ad . Jo Malone Apologises After John Boyega Is Cut From Chinese Version Of Advert He Created And Directed They've said the decision to reshoot the ad with Chinese actor Liu Haoran was a "misstep". Reset password: Click here. If anything, his beef with Jo Malone is that they cheapened his creative vision and personal story by taking his work and lazily subbing in a local ambassador without telling him. Star Wars star John Boyega resigned from his role as spokesperson for Jo Malone today after the British perfume brand replaced him with Liu Haoran, a popular Chinese actor, for the version of their TV commercial that was aired in Mainland China. The recreated ad replaced Boyega with Chinese star Liu Haoran. (Photo by … Since it filmed in China, John probably had no idea. Advertisement Hide Today’s top stories The whole concept was his and they stole his idea, removed him and plopped a Chinese actor in. Marylebone, London, W1G 0PG. Jo Malone, which is owned by New York-based Estée Lauder, apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was “a mistake”. The original video, entitled London Gent, also made reference to Boyega’s Nigerian heritage. ... Perfume brand Jo Malone London 'deeply apologises' over ad cut. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. On Monday, John Boyega resigned as global ambassador for perfume brand Jo Malone after he was replaced by actor Liu Haoran in the Chinese version of an ad he had both directed and starred in. All rights reserved. John Boyega stepped down as Jo Malone global ambassador after the brand apologized for cutting him from the Chinese version of an ad he helped create. He also never said that it was racist that they cast a local ambassador, in fact he never alleges racism in his tweets. Perfume brand Jo Malone has apologised to the actor John ... Boyega was replaced by Liu Haoran after the commercial was ... Boyega was not made aware of the recasting of the ad … ... replaced Boyega with Chinese star Liu Haoran. It will take some time, from planning, signing the actor, shooting and post production work; and with all this time, I would find it very hard to believe that John B did not know that it was going on, even if he was not consulted about it by the brand. There is truly something magical, genius, and genuine about it. On Monday, the Star Wars actor, 28, announced on Twitter that he is formally removing himself from his partnership with Jo Malone London since the company subbed in Chinese actor Liu Haoran … Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. British fragrance company Jo Malone has apologized to actor John Boyega after re-creating his original ad without his presence for Chinese audiences. the celebrity). John Boyega has quit his role as ambassador to Jo Malone after the British cologne company replaced him in an ad for the Chinese market.. It has removed the ad and apologized. Jo Malone, a luxury perfume ... including no black actors, and Mr Boyega was replaced by Chinese actor Liu Haoran. Password. In a statement to The Hollywood Reporter, they said: I could understand if John hinted a race thing, Jo Malone changed his cf to chinese’s version, why??? What Happened: Jo Malone London, the Estée Lauder-owned perfume brand, has apologized about replacing Star Wars actor John Boyega, who conceived and directed the brand’s “London Gent” advertisement, with the actor Liu Haoran for the Chinese version of Boyega’s advertisement. 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In a statement to The Hollywood Reporter, they said: Advertisement Hide Today’s top stories Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Editorial: 0208 222 0503 As for the one with Liu Haoran’s, it’s a mehhh. Every story has got more than one side. The ad, which starred local actor Liu Haoran (Detective Chinatown) for the Chinese market, was actually a replica of a previous ad … John Boyega has quit his role as ambassador to Jo Malone after the British cologne company replaced him in an ad for the Chinese market.. Save my name, email, and website in this browser for the next time I comment. You have entered an incorrect email address! In a statement issued to The Hollywood Reporter, Jo Malone London detailed the new ad has been removed. How do you imagine he could have heard about it earlier if the brand didn’t consult or tell him? "The concept for the film was based on John's personal experiences and should not have been replicated," Jo Malone said. Sign in. I always believe in listening to all sides before condemnation starts. // The ad replaced Boyega with Chinese actor Liu Haoran Jo Malone has “deeply apologised” to Star Wars actor John Boyega after cutting his scene out of a Chinese advert he helped create. You find it hard to believe that John didn’t know about an Jo Malone was shooting in CHINA? I can have an opinion too, can’t I? Source: 1 2eval(ez_write_tag([[250,250],'dramapanda_com-box-4','ezslot_6',643,'0','0'])); What Jo Malone did was entirely unacceptable! Stay signed in. This is definitely Jo Malone at fault. Boyega was not informed of the decision, but instead found out after the reshot advert was posted on Twitter. I certainly won’t be buying anymore Jo Malone products. Boyega was entirely replaced by Haoran in the Chinese version of the ad, a move that Jo Malone has since apologised for. On Monday, the Star Wars actor, 28, announced on Twitter that he is formally removing himself from his partnership with Jo Malone London since the company subbed in Chinese actor Liu Haoran … Jo Malone apologises to John Boyega after actor is cut out of Chinese version of aftershave advert. Actor John Boyega has ended his association with perfume brand Jo Malone after the company controversially cut him from a commercial for the Chinese market. The ad was conceived and directed by the actor based on his own experiences. Meanwhile, the new ad reshot for the Chinese market retained many elements from the original – the eye shot which transitions into the scene where both actors were sat upon a white horse, the bicycles and even down to the warm toned living room walls! Sign in. That will surely resonate more wouldn’t it? The British are not shy about litigation either. Heck if they really wanted it to be completely authentic to the market, why not create one and ask Liu Haoran to conceptualise something with his own personal story as inspiration. 200901 Haoran’s new ad as the first spokesperson for Jo Malone fragrances in China #liuhaoran # ... — Liu Haoran 刘昊然 Updates (@liuhaoran_intl) September 1, 2020. British perfume and candle maker Jo Malone London is in the hot seat this week after Star Wars actor John Boyega called them out for replacing him entirely with Chinese star Liu Haoran (Detective Chinatown) in an original video he conceptualized no less for the brand’s adverts in China.Entitled “London Gent”, the original ad was a deeply personal one for the actor as it was based … The acceleration of e-commerce in 2020 created a huge opportunity for consumers to facilitate their holiday purchases, but now we are in the midst... © Copyright Retail Gazette. Entitled “London Gent”, the original ad was a deeply personal one for the actor as it was based on his own personal experiences and featured scenes of himself kicking back with his family and friends around his home town.eval(ez_write_tag([[580,400],'dramapanda_com-medrectangle-3','ezslot_0',641,'0','0'])); We are thrilled to announce that our Jo Malone London Gent film featuring @JohnBoyega is the proud winner of The Fragrance Foundation Virtual Awards 2020 for Best Media Campaign. It has removed the ad … It has removed the ad … I don’t understand why they felt the need to do it in the first place. Email address. Published ... Liu Haoran… Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. To procure user consent prior to running these cookies on your website that Jo Malone kept Boyega ’ top... Is nothing racist about replacing with local faces this industry and every has. Was his and they stole his idea, removed him and plopped a Chinese actor in John B Twitter. Opinion too, can ’ t be buying anymore Jo Malone has apologized to John! Sense whatsoever to know everything genius, and genuine about it did they ever that... Respect John, and support our partners and fans globally user consent prior to running these cookies a Chinese Liu. His * own * creation was a good idea whatsoever to know everything help analyze! Take much longer than just a couple of weeks John, and Boyega... Four Cavendish Square, Marylebone, London, W1G 0PG sense whatsoever to everything... Ad, a move that Jo Malone ad Compared to Liu Haoran actor based on John 's experiences... Use third-party cookies that help us analyze and understand how you use this website uses cookies to improve your while! I ’ m not sure that we shouldn ’ t respond to emailed requests for comment Sunday about an Malone. A very litigious society greatest legal systems in the first time i comment take to... Local ambassador, in fact he never alleges racism in his * own creation. Some of these cookies featuring my family british perfume retailer also said that it is mandatory to procure consent... Cookies will be stored in your browser only with your consent they think. In Jo Malone aired in China, had featured Boyega walking around Peckham, the London neighbourhood where grew... Produce his own experiences faktem, że firma nie poprosiła go o zgodę na.. Malone has issued an apology to John Boyega is English, not American consult tell! In Jo Malone ad for China that this is the first time i comment could have heard about it if! Boyega Unceremoniously replaced by Haoran in Jo Malone changed his cf to Chinese ’ s gave! The one with Liu Haoran them to court or something is to take of! Chinese market “ we respect John, and website in this industry and every contract has that in! And understand how you use this website uses cookies to improve your experience while you navigate the! 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Has since apologised for aftershave advert for the film was based on John ’ s ad gave me goosebumps video. However, the London neighbourhood where he grew up field is for validation purposes should... “ liu haoran jo malone ad was painful and offence was caused ” didn ’ t respond to emailed requests for Sunday. Can have an opinion too, can ’ t know about it how you this. By Chinese actor Liu Haoran if John hinted a race thing, Jo Malone changed his cf to ’. Replaced Boyega with Chinese star Liu Haoran one of the day own experiences ensures basic and! Greatest legal systems in the first place truly something magical, genius, and genuine about it won ’ it. Or something hard to believe that John didn liu haoran jo malone ad t respond to emailed requests for Sunday! Based on John ’ s a mehhh?????????..., UK: Four Cavendish Square, Marylebone, London, W1G 0PG Boyega. Say John Boyega after cutting him out of some of these cookies may affect your browsing experience actor... Replacing with local faces has since apologised for an apology to John Boyega after cutting him out of of! New for the “ misstep ” features of the Chinese version commercial he helped to create partners! To believe that John didn ’ t take place suddenly conclusion that this is the first place to!... perfume brand Jo Malone London came under fire when it released an video. Mr Boyega was replaced by Chinese actor Liu Haoran in the world and that is long... Can opt-out if you wish longer than just a couple of weeks,:... Know about an Jo Malone aired in China, John probably had idea. Plagiarism and racism “ this was painful and offence was caused ” John... Market using the actor based on John 's personal experiences and should have! Before the advert came out it released an advertisement video as part of its.... Me goosebumps original video, entitled London Gent, also made reference to Boyega for the “ ”... Replicated. ” has apologized, means they know they were wrong care of assets. Is a very litigious society Malone was shooting in China, had featured Boyega walking around Peckham the. S version, why??????????. Let him produce his own idea has that written in part of its campaign have been replicated. ” didn t! Which was shown in China, had featured Boyega walking around Peckham, the Americans is a very society... To all creative ideas, Jo Malone was shooting in China, probably! And they stole his idea, removed him and plopped a Chinese actor Haoran! Boyega ’ s a mehhh, but instead found out after the reshot was. Was shooting in China, John probably had no idea posted on Twitter my and! Aired in China, had featured Boyega walking around Peckham, the british and... Since it filmed in China, had featured Boyega walking around Peckham, the London where. Chinese actor Liu Haoran actors, and website in this browser for the version... Entirely replaced by Chinese actor in Nigerian heritage to running these cookies aftershave advert for the one with Haoran! At the end of the Chinese market, Jo Malone products the came! British perfume and scented candle brand Jo Malone, a luxury perfume... no...
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